Product Craft Masterclass for MENA’s Boldest PMs
A 40-hour intensive training program combining deep theoretical grounding with in-person hands-on practice. Designed specifically for Product Managers and Senior PMs in the MENA region, this experience blends modern PM tools, frameworks, mentorship, and personal branding to prepare professionals for the future of product leadership.
This program blends 3 virtual sessions & 3 TA led followup sessions(focused on frameworks, strategy, and systems thinking) with 2 full in-person days (focused on product execution, career growth, and high-stakes communication).
Participants work in groups on a real capstone product, culminating in a live pitch day judged by an industry panel and streamed across Prdkt+ platforms.
With only 20 seats available, this is more than just a training — it’s a career changing experience. Participants graduate with a stronger product mindset, practical tools, portfolio-ready work, and deeper community connections.
Strategic product leader with global experience in FinTech, Travel, Government, and Platforms. Skilled in building and scaling product organizations, leading cross-functional teams of 20+ across EMEA, and delivering results in high-stakes environments. Passionate about product craft, public speaking, and empowering communities through mentorship and content platforms.
With 6+ years in product , I excel in monetization, B2B, and e-commerce.
I'm a passionate, data-driven product leader specializing in monetization and B2B products. Leveraging data analysis and an entrepreneurial mindset, I create value for clients and users. Currently, I serve as Senior Product Manager at Breadfast, focusing on search and recommendation.
Skill Level
Entry & Mid Level
Time to Complete
40 Hours
Certification
After Completion
Prerequisites
None Needed
hybrid masterclass
Product Managers & Early Senior Product Managers ready to level up
Engineers, designers, and marketers transitioning into product
Founders managing product teams or functions
High-potential professionals seeking an accelerated, high-impact program
Curious individuals & fresh graduates that are willing to put in some extra effort beyond the dedicated hours to cover their knowledge gaps.
This masterclass is designed for product-driven professionals who are ready to go beyond theory and dive into the real craft of product management; who want to sharpen their product sense and elevate their impact.
Whether you’re a Product Manager, founder, or a non-PM working closely with products such as an engineer, tech lead, designer, marketer, data scientist, researcher, or product ops professional.. You’ll gain the tools, mindset, and frameworks to unlock new career opportunities and make better product decisions.
🔹 If you’re early in your journey or shifting from another field (engineering, design, marketing, data, or ops), you’ll need to put in some extra work to catch up — but if you commit, you’ll gain years of insight in just weeks.
Masterclass Structure
To maximize the impact of the hybrid program, participants are expected to commit fully to the pre-program preparation, live sessions, and group collaboration. The expectations are as follows:
Pre-Work (Before Session 1)
Read a curated pre-reading pack covering product foundations, team collaboration, and product thinking, who to follow.
Submit a personal motivation brief outlining career goals and what you aim to gain from the program.
Complete a short assignment on product mindset to be reviewed by the instructor.
Join a kickoff orientation to meet your cohort and introduce yourself to the group.
Participate in an ice-breaker and networking session to foster early team cohesion.
Participants will be placed into project groups of 5 before the first virtual session.
Assignments (During Virtual Phase)
After each virtual session, participants will receive one assignment to reinforce key concepts and directly contribute to the capstone product:
User persona and opportunity hypothesis brief (after Session 1)
Strategy doc + prioritized feature list using a framework (after Session 2)
Draft PRD and GTM plan (after Session 3)
Capstone Prototype: Prior to the in-person weekend, each group submits a clickable prototype/mockup.
All assignments are reviewed and used as building blocks toward final presentations.
Group Collaboration
Teams are expected to meet between sessions to work on their capstone product collaboratively.
A Team Charter will help define roles and responsibilities.
Presentation Day
Full attendance on Day 2 (Jan 24) is mandatory.
Each group presents for 30 minutes to a live panel of judges.
Presentations are streamed live on Prdkt+ platforms.
The day closes with a graduation ceremony and reflections.
Still have questions?